It's later to the game, but Chrome engineers are building a "privacy sandbox" despite Google's reliance on ad revenue.įor all of the browsers listed here, you can give yourself a privacy boost by changing the default search engine. For startup Brave, privacy is a core goal, and Mozilla and Microsoft are touting privacy as a way to differentiate their browsers from Google Chrome.
Privacy adds another dimension to the competition and to your browser decision.Īpple has made privacy a top priority in all its products, including Safari. Their goal? To build a richly detailed user profile so you can become the target of more accurate, clickable and thus profitable advertisements.Īpple and Google are in a war for the web, with Google pushing aggressively for an interactive web to rival native apps and Apple moving more slowly - partly out of concern new features will worsen security and be annoying to use. Problems like Facebook's Cambridge Analytica scandal elevated privacy protection on Silicon Valley's priority list by showing how companies compile reams of data as you traverse the internet. A good start is adjusting some of your browser settings. You can take your online privacy in your own hands and outsmart that online tracking.
Privacy is now a priority among browser makers, but they may not go as far as you would like in fighting pervasive ad industry trackers.
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